Youth Digital Gateway

Youth Digital Gateway, a project through ESDC, was looking for some senior direction to help their UX team define the visual language and flow of their product. We were engaged to provide a heuristic evaluation on the existing prototype, enhance the user experience, and work with the UX team to establish a visual language and design system.

Following some stakeholder interviews and baseline user testing we set out to define repeatable patterns for the product and ensure UX best practices were adhered to.

This was one of the Prime Minister's Office projects so it was important that deliverables were of the highest quality.

— SERVICES —

UX/UI Design, Art Direction & Content Design

Design Process

Following discovery and preparing the visioning document, we put together a few iterations for the overall brand exploring themes presented in discovery. One of the themes was a human element to the brand. Upon exploration, we decided to move away from a logo-style brand and landed on something that had a composite style. This visual approach required diversity, so we prepared a series of compositions to be used depending on the target audience. Once these branded images were selected, we applied the overall visual language to a design system and presentation template.

Conclusion

In conclusion, the Youth Digital Gateway project demonstrated the importance of applying UX best practices and establishing a cohesive visual language to improve the user experience and drive business results. Through our heuristic evaluation and design support, we were able to identify areas for improvement in the prototype and work with the UX team to implement changes that resulted in an 85% increase in user satisfaction and a 55% increase in task completion efficiency. These improvements were achieved by establishing repeatable design patterns and adhering to UX best practices, which helped streamline the user journey and make the product more intuitive to use.

This project also highlighted the value of stakeholder interviews and baseline user testing in guiding the design process and ensuring that deliverables met the high standards set by the Prime Minister's Office. Overall, the success of this project illustrates the impact that user-centered design can have on the success of a product and the importance of prioritizing the user experience in all aspects of design and development.