Deloitte Innovation and Ecosystems

Deloitte approached us to define the vision and brand for their Innovation and Ecosystems initiative. We started the process with a thorough review of previous content followed by interviews with I&E stakeholders and Subject Matter Experts. Our discovery process produced a vision and creative direction that helped us explore some visual solutions for the new brand. A few constraints were identified in the discovery, such as building a design system that was easy to use, visuals that complimented the design motifs of the parent brand, and a presentation template that could be easily modified depending on the audience. We produced a flexible design that put people first while combining the traditional Deloitte circle in a new and innovative way.

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Art Direction, Web Design, UX, Graphic Design, Photo Composite, and Digital Marketing

Research

The research was conducted as a thorough brand audit and review of initial ideas from the team. We interviewed the couple and SMEs about the project's direction to gain the insights needed for creative leadership. Following these interviews, we prepared a summary deck for the overall approach and some wireframes and prototypes to ensure the whole team shared the vision.

Design Process

Following discovery and preparing the visioning document, we put together a few iterations for the overall brand exploring themes presented in the discovery. One of the themes was the human element of the brand. Upon exploration, we decided to move away from a logo-style brand and landed on something that had a composite style. This visual approach required diversity, so we prepared a series of compositions to be used depending on the target audience. Once these branded images were selected, we applied the overall visual language to a design system and presentation template.

Conclusion

The Deloitte Innovation and Ecosystems initiative presented a unique opportunity to define the vision and brand for a new initiative within a well-established organization. By conducting thorough research and interviews with stakeholders and subject matter experts, we were able to identify key constraints and opportunities for the brand and develop a creative direction that put people first while also aligning with the parent brand.

The resulting design system was flexible and easy to use, allowing for easy modification of presentation materials depending on the audience. The visual identity we developed successfully combined the traditional Deloitte circle in a new and innovative way, effectively representing the innovative nature of the I&E initiative. Overall, this project demonstrates the value of a comprehensive and user-centered approach to brand development in achieving strong and effective results.